La Crosse County Convention and Visitors Bureau

The La Crosse County Convention & Visitors Bureau (CVB) is a nonprofit corporation (501(c)(6)) responsible for the production of tourism and convention business for La Crosse County Wisconsin. The goal for the organization is to make La Crosse County a premier destination for regional, national, and international visitors. The CVB’s vision is to compete within the top five counties in the state in terms of direct visitor spending. To learn more about the CVB visit