A "Trade show" means a gathering of two (2) or more persons operating as mobile sellers upon a premise, for a period not to exceed seven (7) consecutive days, who are of similar industry and are displaying and/or selling products and services, and that meets all of the following conditions:

1. Each merchant occupies a separate sales location and identifies said merchant to the public as a separate merchant.
2. The trade show is operated under one name and at one address and is under the control of the license holder.
3. The license holder collects the information identified in section10-771(1)(a), (b), (c), (f), and (g) and (2)(b) for each seller operating under the license.

For more information, see Ch. 10, Article XVI of the La Crosse Municipal Code adopted by Ordinance 5268 on November 9, 2023.

License Period

All applications shall be filed at least fifteen (15) days prior to issuance and shall be valid for the period from January 1 through December 31, inclusive of the year in which the license was issued. Licenses issued after January 1 in any year shall expire on December 31 of the year in which issued.

License Fee

$110.00 is due at the time of application (cash, check payable to City Treasurer or credit with convenience fee).
License fees for trade show licenses issued after January 1 in any year shall not be pro-rated.

Insurance Required

A certificate of liability and contractual liability policy in the minimum amount of one hundred thousand dollars ($100,000.00) each person, three hundred thousand dollars ($300,000.00) each accident for bodily injury and one hundred thousand dollars ($100,000.00) for property damage. The insurance shall name the City, its officials, employees and agents as additional insured. The Certificate of Insurance shall provide thirty days written notice to the City upon cancellation, or non-renewal or material change in policy.

NOTE: The additional insured endorsement must accompany the certificate of insurance at the time of filing.

How to Apply

Applications shall be made in writing on the form prescribed by law and filed with the City Clerk's Office who may issue the same after compliance and appropriate investigation by the Police Department.

• Download Application

Questions?

For more information, contact the City Clerk's Office at (608) 789-7510.

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